Simple-Marketing-Solutions

Your Past Customer Goldmines

By Raja Hireker

Here's a rather high brow strategy that'll most likely win you a host of qualified, paying customers. And no, you don't have to spend the kind of money you would when creating a new customer acquisition programme.

So what is this high brow strategy?

Well, it's nothing more than getting in touch with your past customers clients or patients, and, letting them know that you exist.

In fact, it's also probably the reason why customers don't come back - that is; not being acknowledged, appreciated or talked to on a frequent or regular basis.

Now I haven't done any deep intricate testing on it so I don't know what the accurate figures are but it could cost anything from five to ten times the amount in contacting an old, past customer, than it would be in targeting a new potential prospect.

And why would that be?

It's because you've already done the hard work in getting a prospect to become a customer in the first place. They already (at least in the past) know of you, most likely were happy with whatever product or service you offered them, were satisfied with you and your company as a whole...

... though... (and whatever your reasons may have been) haven't heard from you in a while.

In other words - the key to ongoing profits is to create long term, even... for life customers and clients.

And you can really only do that to the highest levels possible when you truly realise the amazing profitability and leverage that exists within each customer, and, when you maximize that to the highest and fullest way possible.

If you want a simple letter that'll help you get in touch with your past customers or clients, then you'll want to get a copy of my 7 Done for You Marketing Strategies.

The first strategy is all about... getting in touch with past customers!

(And please note: just because it's free, it does not mean that it's not highly valuable and extremely profitable!)

If you think 'copywriting' is merely about words strung together in a hastily clad sequence, then I think you'll find the following publication to be pretty revealing reading indeed